Just as there are many different types of research methodologies and analyses of trends, there are various methodologies of creation and co-creation. I consider my methodology to be hybrid because my experience puts me at the intersection of creativity and sociology. Thus by working with one I can apply my experience to the other interchangeably.

Sociology provides me with the necessary basis to analyze trends and the consumer with depth and breadth using multiple channels to unite data and generate knowledge of the surroundings with consistent results.

Creativity is my main basis for writing texts, developing communication, content and marketing strategies. Furthermore, it is also important in applying trends, stimulating innovation and generating new services, products and business opportunities.

The application of trends and the creativity of insights and strategies can also be developed through in-company co-creative workshops. In short, my job is to offer you a creative brand-content in a personalized and unique manner.