Research and Curation of Trends: trend research in behavior and consumption online and offline. Direct observation on the streets (coolhunting). Expert in social and cultural trends; media and communication; entertainment; marketing and social media; economy and entrepreneurship; product design and innovation.
Analysis and Application of Trends: analyses of trends in behavior and consumption (macro trends and trends by sector) with a sociological and creative approach to design strategic actions for the brand. The objective is to anticipate the needs, opportunities and threats related to the consumption of products, services and consumer behavior.
Trends Tour: routes through Barcelona to teach real cases that inspire customers and tourists, identifying trends in the sector and cross-cutting trends in the brand.