Marketing planning and creative direction for the advertising campaign. Created by Velloso Institute, Sabor e Saber was the first international gastronomic event which took place at an art museum in Brazil.
The event took place at Inhotim, and in its first edition there were Michelin-starred chefs from Cataluña, and had Santander Bank as sponsor.
Client: Sabor e Saber
Venue: Inhotim Contemporary Art Center
Date: from November 2008 to March 2009