A testimonial film which shows testimonies from the consumers of the new Fructis. Frutics is a line of products from Garnier, L’Oreal, to repair chemically treated hair.

The objective was to show that the range of products had changed for the best, showing this change in a language that didn’t sound like an ad, and with a more modern aesthetic.

Client: Garnier, L’Oreal
Agency: Publicis Rio
Launch: 2014